How We Decide by Jonah Lehrer
While this is not a business book, it offers insight into how we make decisions. The higher you go into a business, and as owner you are at the top, the more your success is dependent on decision-making.
The Tipping Point by Malcolm Gladwell
The E Myth by Michael E. Gerber
The subtitle, "Why Most Businesses Don't Work and What To Do About It, summarizes what you can expect to get from the book. The "myth" is that an entrepreneur can expect success in business if he knows about the technical aspects of the business he is starting. Instead, Gerber points out that running a business is a different job than performing the technical tasks that get a job done.
Strengths Finder
